TheRover AI ("Rover", "we", "us", or "our") is operated by Utopia Global Ventures FZ-LLC, a company registered in Dubai, United Arab Emirates. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at therover.ai (and related domains), register your interest in our products, or otherwise interact with us. It also describes the rights you have over your personal data.
We take your privacy seriously. If anything in this policy is unclear, please reach out using the contact details at the end of this page.
1. Who is the data controller?
Utopia Global Ventures FZ-LLC, Dubai, United Arab Emirates, is the controller of personal data collected through this website and the Rover waitlist. References to "Rover" in this policy include the operating entity unless context indicates otherwise.
2. Information we collect
We collect the following categories of personal information:
- Information you provide directly — when you register your interest in the Rover app, we collect your full name, company, email address, your acceptance of these terms, and your marketing preferences.
- Information collected automatically — when you visit our website, we automatically collect certain technical information such as your IP address, browser type and version, device information, pages viewed, referral source, and timestamps. This is collected through cookies and similar technologies (see our Cookie Policy for details).
- Information from cookies and analytics — subject to your consent, we use Google Analytics to understand aggregate website usage. See the Cookie Policy for the full list of cookies we use and your choices.
- Information you send us — if you email us or otherwise contact us, we will retain that correspondence.
3. How we use your information
We use the personal information we collect for the following purposes:
- To register and manage your interest in the Rover app and notify you when the product becomes available.
- To respond to your enquiries, support requests, and feedback.
- To send you product updates, announcements, and (where you have opted in) marketing communications about Rover. You can opt out at any time using the unsubscribe link in any marketing email or by contacting us.
- To analyse and improve our website, products, and services, including measuring traffic and feature interest in aggregate.
- To detect, prevent, and address technical issues, abuse, or fraud.
- To comply with applicable laws and respond to lawful requests from public authorities.
4. Legal bases for processing
Where data protection law requires us to identify a legal basis for processing your personal information, we rely on the following:
- Performance of a contract or steps prior to entering into a contract — for example, when you ask to be notified about the Rover app.
- Your consent — for marketing communications and non-essential cookies. You may withdraw consent at any time without affecting the lawfulness of prior processing.
- Our legitimate interests — for example, to keep our website secure, to understand how visitors use it, and to communicate with you about the service you have asked about, provided those interests are not overridden by your rights.
- Legal obligation — where we are required to retain or disclose information to comply with applicable laws.
5. How we share your information
We do not sell your personal information. We share it only in the limited circumstances described below:
- Service providers (sub-processors) — we use trusted third-party providers to operate our website and services, including:
- Supabase Inc. — for hosting our database and authentication infrastructure (your waitlist record is stored here).
- Google LLC (Google Analytics) — for website analytics, where you have consented to analytics cookies.
- Hosting and email providers — for serving the website and sending transactional or marketing email.
- Group companies — we may share information with affiliated companies within the Utopia Global Ventures group on a need-to-know basis, subject to the protections described in this policy.
- Legal and safety — we may disclose information if required to comply with a legal obligation, protect our rights, the rights of a third party, or the safety of any individual.
- Business transfers — if Rover is involved in a merger, acquisition, financing, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.
6. International data transfers
Your information may be processed and stored in countries other than your own, including in the United Arab Emirates, the United States, and the European Union, where our service providers operate. Where we transfer personal data outside the jurisdiction in which it was collected, we put appropriate safeguards in place, such as Standard Contractual Clauses or equivalent measures, to protect that information.
7. Data retention
We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including any legal, accounting, or reporting requirements. Specifically:
- Waitlist registrations are retained until the Rover app is launched and you either activate your account or ask us to delete your record.
- Marketing preferences are retained until you withdraw consent.
- Website analytics data is retained for a maximum of 26 months (Google Analytics default), unless you ask us to delete it.
- Email correspondence is retained for as long as needed to handle your enquiry, and thereafter for a reasonable period to evidence the interaction.
8. Your rights
Depending on your location, you may have the following rights in respect of your personal information:
- Access — request a copy of the information we hold about you.
- Rectification — ask us to correct inaccurate or incomplete data.
- Erasure — ask us to delete your personal information, subject to legal exceptions.
- Restriction — ask us to restrict the processing of your data in certain circumstances.
- Portability — receive your information in a structured, machine-readable format.
- Objection — object to processing based on our legitimate interests, including direct marketing.
- Withdraw consent — where processing is based on your consent, withdraw it at any time.
To exercise any of these rights, please email us at privacy@analytica-data.com. We will respond within a reasonable timeframe and at the latest within thirty (30) days.
9. Security
We implement industry-standard administrative, technical, and physical safeguards to protect personal information against unauthorised access, alteration, disclosure, or destruction. This includes encryption in transit (TLS 1.2+), access controls, and regular review of our processors' security posture. No internet transmission or electronic storage is fully secure, and we cannot guarantee absolute security.
10. Cookies and similar technologies
We use cookies and similar technologies to operate the website, remember your preferences, and (with your consent) measure usage. For full details on the cookies we use and how to control them, please see our Cookie Policy.
11. Children's privacy
The Rover website and app are not directed at children under the age of 16, and we do not knowingly collect personal information from anyone under that age. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.
12. Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page and, where the changes are material, provide a more prominent notice (such as via email or a notice on the website). Your continued use of the website after the changes take effect constitutes acceptance of the revised policy.
13. Contact us
If you have questions about this Privacy Policy or how we handle your personal information, please contact us:
- Utopia Global Ventures FZ-LLC
- Business Bay, Dubai, United Arab Emirates
- Email: privacy@analytica-data.com